
Transformative Bonds
Don't Happen by Accident
At the molecular level, transformative bonds are why powder coated-metal outperforms and outlasts conventionally painted metal. At the human level, transformative bonds have the power to change our industry for good.
It’s why we invest heavily in training, education and hands-on support to ensure anyone using our technology has the tools they need to succeed. It’s why we put care and thought into the environments we welcome our partners, employees and customers into. Because just like a steel coil coated by our PowderJet™ technology, success happens by design.


Every Breakthrough is Born Bonkers
It’s sort of a historical litmus test for scientific milestones that have shaped our world. Whether it’s Gallelio’s proposal that the Earth revolved around the sun or the existence of microscopic bacteria, the ideas we herald and build upon today were often cast as impractical, impossible or just plain crazy.
Change is necessarily uncomfortable. And conventional wisdom always puts up a hell of a fight. It’s why we remind ourselves daily: the ideas most worth pursuing are often the ones that feel easiest to write off.




Innovation Decades in the Making
The coil coating industry has painted itself into a corner. For years, well-intentioned innovations in coil coating have come and gone, but most have failed to stick. Why? Some were product improvements that were too removed from an operator’s day-to-day experience to become practical. Others were new systems that work great on paper, but create downstream inefficiencies that eventually slow progress to halt.
Over the years, the gap between the status quo and the opportunity for transformative change has only grown bigger. Bob McShane founded PowderCoil™ to close the distance. After 20+ years of meticulous engineering, relentless experimentation and an unwavering faith in the power of powder coated metal, we’re now better positioned than ever to prove it.

Precision Matters
Our rigorous approach to technology means PowderCoil systems are always built to accommodate the exact performance specifications, operational requirements and contextual challenges unique to its circumstances.
If you want “finger in the air” pontifications about what might eventually make the pre-painted metal industry more efficient and sustainable, they’re easy to find. Because we believe in a more measured approach, we can tell you exactly how far they’ll take you.
